OUR DESIGN PROCESS:
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Whalefilm Integrated Project Structure
At Whalefilm, our trusted project structure ensures every build runs seamlessly from concept to completion, keeping fabrication timelines, precision, and quality perfectly aligned. Through organized workflows and clear communication, we deliver flawless execution our clients can rely on.
Conceptual Design
BIM / VDC
The conceptual design process is a key first step, where ideas take shape. We collaborate closely with clients to understand their vision, explore creative directions, and develop thoughtful design concepts that lay the foundation for every successful build.
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Client vision sessions to define creative goals, brand objectives, and project
scope -
Design intent development
through sketches, renderings,
and 3D conceptual modeling -
Material exploration to determine
finishes, textures, and structural feasibility -
Pre-visualization and mockups to test form, scale, and user interaction
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Technical consultation with in-house engineering and fabricators to align concept with real-world execution
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Value engineering to balance creative ambition with practical fabrication solutions
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Design documentation and
handoff packages to ensure a seamless transition into production
Our early BIM coordination efforts prevent costly rework and schedule delays, generating substantial savings.
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Established file-naming, LOD, and QC protocols for consistency
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Multi-platform workflow for real-time communication
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Digital mock-ups and material tracking
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Daily collaboration and direct integration of field feedback
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Field coordination and BIM Execution Plan (BEP)
Pre Production
Our team drives efficiency through proactive value engineering, strategic procurement, and disciplined BIM management.
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Refine fabrication methods, materials, and sequencing
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Minimize field conflicts
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Maintain creative integrity
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Assign a dedicated Quality Manager
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Develop a Project-Specific
Quality Control Plan (PQP) -
Prefabricate and pre-assemble components
Production
Installation
Whalefilm staff projects with a balanced leadership-to-craft ratio ensuring quality and throughput without workforce overload.
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Daily work logs and progress tracking
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3-week look-ahead schedules
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Weekly coordination with superintendents
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Bi-weekly executive progress reviews
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Modular delivery and on-site coordination
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Continuous safety and quality verification
Our installation phase is where vision meets precision, seamlessly integrating each fabricated element with expert coordination and craftsmanship. Our integrated project structure ensures a smooth, collaborative process from design to final placement for flawless, finished results.
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Streamlined delivery and setup
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Strategic coordination between build and installation teams
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Always ensuring a safe and compliant work site
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Real-time client coordination
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Full close out documentation